The background, profile of the study & statement of the problem. Based Research Proposal

The background, profile of the study & statement of the problem. Based on my last project which was - Research Proposal Example The interventions come as a way of enforcing tobacco control strategy and when implemented they either lower or raise sales revenue for tobacco products marketing companies (Bump at al. 5). They come in form of increased tax rates on cigarette, increased competition, local or federal regulations on advertisements and sales, economic restrains, and technology standards (Suttle, 1). Others like increased tax on tobacco products work to raise revenue, correct externalities as well as regulate use of tobacco products (Who, 55). However, the intervention does not make the company less ambitious to increase sales revenue. It makes the company work harder to overcome all the handles in the most efficient way possible. The Company has increased its advertisement strategies, which has increased the company’s income level and foreign exchange in the Kenyan economy (Laikwan, 111). This makes the above-identified factors to require a research on how they affect sales revenue in cigarette marketing companies with BAT as the case study. According to Chacha (1), BAT is one of the greatest contributors to national economy through increases employment rates, income levels and earning the country foreign exchange. This has been made possible due to the different factors that BAT has had to put in place despite the many challenges it has had to pass. Among the factors are increased advertisements, maintaining the brand name and abiding by set regulations to ensure they remain in the market. These together with some of the intervention factors mentioned above affects BAT’s sales revenue in the country either positively or negatively. There is therefore a great need for an investigation on how each identified factor affects BAT’s sales revenue as a cigarette marketing company. BAT like any other cigarette marketing company has been faced with so many huddles and yet it has managed to maintain high-income