The Impact of Advertising on Consumer Behavior Dissertation

The Impact of Advertising on Consumer Behavior - Dissertation Example Advertising requires a high level of competence in order for the advert to have an impact on consumer behavior (Murray, 1973, p. 156). In order to impact on the consumption behavior of the market, the management has to come up with appropriate strategies that will take care of customer interests and desires an aspect that will convince target consumers to shift towards the product. The drafting of the message to be used, selecting the budget, media to be used in spreading the message and the actual advertising plays a crucial role in determining peoples response towards the message. All these factors should, therefore, be taken care of in order to ensure that message has an impact on the target consumer (Armstrong & Kotler, 2011, p. 167). The use of visual aids or pictures has increased over the last few decades. Unluckily, availability of a marketing or consumer hypothesis to explain on the forms of pictorial gambits presented in promotion (Malkewitz et al, 2003, p. 13). This resear ch will employ an empurpled strategy to understanding and organizing the advertising pictures (McQuarrie and Mick, 1996, p. 427). We will make several assumptions in this research. First, we will assume that the marketers choose the pictures from a palate; secondly, pictorial factors can be associated with consumer reactions. Thirdly, we will assume that the palette has an inner composition which aids in indicating the effects that each pictorial factor will bring to the consumers.  

Personal Essay Example | Topics and Well Written Essays - 250 words - 1

Personal - Essay Example In this case, the professor advocates for more talk than reading (Dickinson, 34). Good presentations are always structured in sections and in this case, the professor talks of the importance of organizing the points. It is also important to do a dry run on the topic before the main presentation. Showing interests in the students is also advisable. It is always wrong to intimidate the students or embarrass them (Dilts, 67). Communication during the presentation also remains an important component. In this case, it is always important to engage the students in the discussion. The communication component goes with the body language, flow of the language and giving the students a chance to contribute in the discussion. Circling the class gives the professor a chance to engage with every person in the class (Dilts, 70). Accepting interruption during the presentation is evidence enough that the students are concentrating on the topic of discussion. It is also important to finish strongly or knowing when to stop lecturing. Too much lecture can be become boring for